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You can ignore but you cannot escape…so build. |
| By:deepika bajaj on Tue 17 Mar 2009 1:17 AM under Business, Marketing and Brand, Personal Success |
Social media has made itself felt in all areas of marketing today. You cannot escape Facebook, Twitter, blogs, LinkedIn, or Squidoo. You can ignore them but you cannot escape them. Inherent in using the social web, is understanding your female customer. I still like to say marketing to women online, although my best blog buds are moving away from that term. They have good reason and I respect them for it, but in my opinion, there is no reality in ignoring marketing to women online.
Women have always been the social planners – whether that was Mom preparing the kids (and Dad) for church on Sunday morning, and remembering if it was their turn to “bring the donuts” for the after mass social hour; or sis remembering everyone’s birthday, including who should and shouldn’t be invited; women have been the ones in charge of getting it done. We can go all the way back to the days of meeting at the well, if you like. Women have not changed all that much – we like company, we like parties, we like getting to know you.
What we aren’t are number crunchers (unless we choose to be so in our careers). We wish you would understand that when you play by the numbers, you diminish us. Numbers don’t tell you very much. In the world of advertising and marketing, numbers have played far too big a role, for far too long. It isn’t how many people you get to your store opening – it’s how well they’re treated when they get there, and whether or not they will ever come back. It’s whether or not you, as the store owner, bothered to start a relationship.
