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Women Business owners report on the current economy |
| By:deepika bajaj on Thu 28 May 2009 9:06 PM under Career and Money, Entrepreneurship, Global Leadership, Management |
The Center for Women’s Business Research and KeyBank today announced the results of the pilot Key4Women Confidence Survey, a business confidence survey designed specifically to gauge the experiences and opinions of women business owners.
More than half (56 percent) reported lower net earnings and 18 percent decreased employment levels in the first quarter of this year. However, 90 percent of the respondents don’t think the economy will get any worse during the rest of 2009; 48 percent of the respondents said they expect the economy will improve over the next six months, and another 42 percent think it will remain about the same.
“By getting a better sense of what women business owners are thinking and doing, we can better identify, track and respond to emerging trends, and provide information to support programs and policies that benefit women business owners,” said Beverly Holmes, chair of the Center for Women’s Business Research.
“One of the things we found in this inaugural survey is the recession is prompting this group of women business owners to refocus on business basics,” Coyne said.
For example, two-thirds of responding women business owners said they are watching their cash flow much more carefully over the past six months and 42 percent said they are collecting receivables more aggressively.
