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Invincibelle Blog

Invincibelle column is a community blog where experts share columns and articles in categories like business entrepreneurship, culture and communication.

“Everyone”
By:Valli Bindana on Mon 30 Jun 2008 12:11 PM under Business, Communication

I got an email yesterday from an acquaintance, one of those mass mailed ones. It addressed me as “Everyone”.

I thought here was a classic instance where the communicator hadn’t stood in the reader’s shoes at all before punching in the word. An address such as “Everyone” can make a reader feel like a cold distant unappreciated brick-in-the-wall. Unless I was part of a small intimate group of friends where the address “Everyone” huddled us all together and made us feel good and belonged, on a business email it certainly seems impersonal, almost callous. If one really didn’t want to bother much about an address, a simple “Hi” “Hello” “Dear member” could have been good enough. But “Everyone”?

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